Nicholas Schmidt Studio

01. Information 02. Ideology 03. Projects 04. Contact 05. Research

01. Information
02. Ideology
03. Projects
04. Contact
05. Research

Nicholas Schmidt Studio

Selected Projects

catalog:three
_{_{Creative Direction, Strategy, Design}2021 - 2024}catalog:three was developed to create a modern glimpse into the world of traditional rugs through a partnership with the Torabi family, who brings over three generations of global rug sourcing expertise. With a focus on quality and authenticity, we sought to create an atmosphere for contemporary consumers that does not sacrifice historical methods of woven production. The branding emphasizes clarity and neutrality, creating a gallery-like experience that highlights the vibrant hues and intricate designs of the rugs, without the overwhelming stimuli of typical antique rug marketplaces.

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Sporty & Rich
_{_{Graphic Design, Research}2019 - 2021}Initially conceived as an annual print publication and Instagram moodboard, Emily Oberg’s Sporty & Rich brand has organically evolved into one of luxury athleisure’s prominent figures. Embracing its titular descriptors as guiding principles, the brand plays with dynamic interpretations of affluence and athleticism by using them in aesthetic conjunction. In 2019, when Nicholas Schmidt Studio first partnered with Sporty & Rich, we established the graphic framework for the brand, broadening its initial product offering to encompass a more comprehensive selection. Through the adoption of a research-focused approach, we curated a collection of graphics that encapsulated the dualistic yet unified ethos of Sporty & Rich and its expanding customer base.

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Apt. 200
_{_{Interior Design, Research}2024}Shortly after their 10-year anniversary, Montreal’s Apt. 200 embarked on a transformative journey, redefining its spatial narrative to mirror the shifting contours of its identity. Guided by the paradigm of residentiality, the project wielded the rich tapestry of European modernist architecture, channeling the spirit of Le Corbusier’s illustrious dwelling in Boulogne-Billancourt. Here, the aim transcended mere aesthetics; it sought to curate an ambiance that seamlessly melds the familiar comforts of a modern home with the pulsating energy of a nightclub. Apt. 200 thus emerges as a spatial narrative, blurring the lines between domesticity and revelry, offering patrons an immersive experience at the nexus of comfort and vivacity.

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Dorchester
_{_{Interior Design, Research}2023}This project explores the reductive process through the use of a personal apartment as a template, stripping away adornment and personal effects to create a spartan lifestyle. By removing redundant separations, the space transitions smoothly from public to private areas, enhanced by high ceilings and ambient light. Natural materials like full-length Douglas fir boards and ebonized oak furnishings, reminiscent of monastic settings, replace the previous lacquered oak. The space is functional yet limited, emphasizing mass and light over design objects, encouraging a contemplative existence without drastic lifestyle changes, though true reduction demands a deeper shift in daily life.

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“Memory Future”
_{_Essay2018}Ricardo Bofill, born in 1939, revolutionized architecture by blending traditional styles with modernist minimalism. In 1963, he founded Taller de Arquitectura and developed the "Memory-Future" philosophy, balancing past and present in his designs. His work, such as the Meritxell Sanctuary and Walden 7, showcases this fusion of tradition and modernity. Bofill transformed an abandoned factory, La Fabrica, into his headquarters, symbolizing his vision of integrating history with contemporary design. With over 1,000 projects in 40 countries, Bofill’s legacy combines modern functionality with classical ornamentation, leaving a profound impact on architectural history.

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Helmut Lang
_{_{Art Direction, Research}2020}For Holiday 2020, Saintwoods and Helmut Lang collaborated on a capsule collection titled “See You Soon.” Rooted in Helmut Lang’s corporate code and the yearning for respite from the grind, the collection explores themes of escapism and daydreaming. Its graphic language, evocative of transportation and aspirational motifs, paints a picture of utopian longing. Drawing inspiration from 1990s Helmut Lang magazine editorials, the photography juxtaposes seamless backdrops with industrial settings, illustrating the contrast between the mundanity of work life and the lofty ideals of escapism.

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full project index ︎︎︎

Nicholas Schmidt Studio
Westmount, Quebec
H3Z 1T9
Canada

nicholas@nicholaschmidt.com
ns-research.studio

This website is in flux. Last updated: August 20, 2024
© Nicholas Schmidt Studio, 2024

This website is in flux.
Last updated: August 20, 2024

© Nicholas Schmidt Studio, 2024